Once you have undertaken the above activity you should be better equipped
to decide on the kinds of ‘tools’ (materials and actions) that you will employ
to most effectively reach your target audience. There is a whole range of
available options and the tools that you choose will depend on all of the above
factors together with the resources (time, money and staff) that are available
to you.
Some of the most commonly used event marketing tools include:
- Print: posters, leaflets, postcards, programmes, etc
- Direct mail and print distribution
- Media advertising: print, radio and TV
- Website/internet/e-bulletins
- Outdoor advertising: billboards, bus sides, poster sites, street dressing, etc
- Friends/ambassadors’ programmes/clubs
- Media releases, promotions and activity
- Media sponsorship
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