Thursday, February 21, 2013

Intricacies of Event Management




Event management means different things to different people. However, “event” ordinarily means a thing that happen especially something important. Hence, management on its own simply means act of running and controlling a business or similar organization
Therefore, aggregating these two words together in a literary term, event management may simply refer to act of running, managing and controlling of important happenings around us. It is good to know that some scholar sight it s the application of project management to the creation and development of festivals, event and conferences
Another school of taught view event management as the studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspect before actually executing the modalities of the proposed event. The scope of event management also involve post event analysis and ensuring a return on investment
The recent growth of festivals and events as an industry around the world makes the role of event management imperative for critical studies
The need………..
Life is full of activities which call for event; ordinarily celebration is part of human social responsibilities. Event is quest for activities which befall a man but the question of taught is that of it effect on well being of man. The implication of it phenomenon may be of positive or negative influence on well being of man but regardless of the dimension of it effects celebration is part of human existence. Incase you are affected by this article forward your opinion, question, enquires and consultation, and problems to: eventspartyridersmgtconsult@gmail.com

Saturday, February 16, 2013

Event Planning: where to start (part one)



Good planning is a continuous process and good plans should be adaptable and flexible- they require a solid foundation and a straightforward structure. It is good to note that the planning process is one of the most important aspects in successful event management: the more robust the plan, the smoother the journey to success.
The scope of event planning covers the following areas:
o   The event concept formulation
o   Communicating the vision and the mission of the propose event
o   Setting smart objective
o   SWOT analysis application: determining the strength, weaknesses, opportunities and threats of the event
o   Choosing the date and venue
Hence, perfection of all these areas determines how successful event will be. The success of an event depends on efficient planning process. Adequate measure must be taken to place in order of importance and all former aforementioned areas of event planning must be well defined and executed
The goal of event planning is very simple and its objective stems on maximizing the use of the event resource to achieve astonishing success. Planning goes beyond goals setting but need scientific application, formulation and implementation of feasible ideas capable to yield beyond expected results.
Based on complexity nature of event planning process, I suggest a range of exercise that you might adopted- the most important thing is that you can start by getting your plans on paper, look at the timeline available, the resources required and what needs to be achieved in order to deliver your event: send you question or comment to eventspartyridersmgtconsult@gmail.com